Services

Content Strategy

Publish with purpose. Every piece earns its place.

The Challenge

Publishing content without a strategy is like throwing darts blindfolded. You might hit something occasionally, but you're wasting most of your effort. Too many businesses churn out blog posts, guides, and landing pages with no clear plan for how they'll drive organic growth.

The result? A content library full of pieces that don't rank, don't convert, and don't serve a strategic purpose. Meanwhile, your competitors are publishing less but ranking more — because their content is built on data, not guesswork.

You don't need more content. You need the right content, published in the right order, targeting the right intent.

What's Included

  • Existing content audit & gap analysis
  • Topic cluster development
  • Search intent mapping
  • Editorial calendar creation
  • Detailed content briefs
  • Performance tracking framework
  • Ongoing content recommendations

How It Works

Step 1

Audit

I evaluate your existing content — what's performing, what's underperforming, and what's missing entirely. Every piece gets assessed against search demand and business value.

Step 2

Map

Identify the gaps and opportunities in your content landscape. I build topic clusters around commercial intent and map each piece to a stage in the buyer journey.

Step 3

Plan

Build an editorial calendar anchored to your business goals. Every piece has a clear purpose, target keyword cluster, and expected outcome.

Step 4

Brief

Detailed content briefs that your writers can actually execute — target keywords, search intent, structure, internal linking, and competitive benchmarks. No ambiguity.

Right For You If...

  • You're publishing content but it's not ranking
  • You don't know which topics will drive business outcomes
  • Your content team needs direction, not just more work
  • You want every article to serve a strategic purpose

I take on a limited number of clients to ensure every engagement gets the focus it deserves. If you're serious about organic growth, let's start a conversation.

Book a Discovery Call

Or email directly: hey@paulclarkeseo.com