About
Paul Clarke
Strategic SEO consultant helping ambitious businesses grow through organic search and AI.
Background
I've spent over 15 years in the trenches of search — from the early days of link building through every major algorithm shift to today's AI-driven landscape. I've seen what works, what doesn't, and what's coming next.
I was one of the early voices on AI's impact on organic search, writing about and advising on the changes long before it became a conference buzzword. That forward-thinking perspective means my clients aren't just keeping up — they're ahead.
My approach is pragmatic and results-focused. I'm not interested in theory for theory's sake, or audits that sit in a drawer. Every recommendation I make ties back to commercial impact. If it doesn't move the needle, I won't waste your time with it.
Based in Newcastle, I work with clients across the UK and globally — from ambitious startups finding their footing in search to established enterprises looking to protect and grow their organic market share.
When I'm not buried in search data, you'll find me in the garage gym or arguing about music that peaked in the late '80s.
My Approach
I don't believe in black-box consulting. You'll always know what I'm doing, why I'm doing it, and how it connects to your business goals. No jargon dumps, no mystery metrics.
I work best when I'm embedded in the problem — understanding your customers, your market, and the commercial pressures you're navigating. That context is what separates a useful strategy from a generic one.
Whether it's a focused sprint or ongoing advisory, my goal is always the same: build something that compounds. The best SEO strategies don't just deliver results in month one — they get stronger over time.
Let's talk about what's possible.
I take on a limited number of clients to ensure every engagement gets the focus it deserves. If you're serious about organic growth, let's start a conversation.
Book a Discovery CallOr email directly: hey@paulclarkeseo.com